Why location-based mobile advertising is the next big thing
Put simply, we now have sleek, go-anywhere gadgets powered by bewilderingly sophisticated back-end technology that can deliver location-intelligent mobile ads that drive consumers into local bricks-and-mortar stores, restaurants, hotels and gas stations, where, according to Nielsenwire, 98 percent of the all consumer purchases still happen.
But while Bond is forever cool, it is the underlying bond – lower case – that makes both instances of location-based mobile ads work.
The bond between the kid on his bike, the bell and the guy ringing the bell from blocks away is exactly the same as the bond shared today between consumer, location-based mobile ad platform and advertiser.
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Je suis d’accord avec l’idée que c’est le “next big thing”. Il y a des années qu’on essaie de mettre ça en place. Mais bizarrement il manque pas mal d’acteur d’intermédiation pour que ça ait une réalité marché.
Quelquefois, les “next big things” evidentes restent dans les cartons…
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